The Background

iTaxi is a ride-hailing platform connecting passengers with licensed cab drivers, similar to Lyft, Uber, or Bolt. Founded in 2013, iTaxi focuses on providing quality service to business customers across Poland's largest cities. In 2019, the company was recognized as one of Europe's best developing tech companies by The Next Web's Tech5 competition.

The Task

Redesign the UX and interface of the iTaxi mobile app to make it more modern and user-friendly. The redesign also needed to accommodate a new service iTaxi introduced in November 2019.

Work on version 4.0.0 of the iTaxi mobile apps (for Android and iOS) took approximately four months. The new version replaced version 3.0, which had been released in January 2017.

Main responsibilities:

  • Mobile app UX design
  • UX research
  • Development management

The UX Process

Starting point (version 3.0 of the iTaxi app):

  • The main screen was dominated by a large map with only one input field for the user's current location.
  • The second screen contained additional details and the option to add a destination address. Users could select preferences including taxi type (standard or luxury).
  • During the ride, the screen showed a large map with limited interaction options.
iTaxi version 3.0 interface showing taxi ordering flow
iTaxi mobile app version 3.0 showing the taxi ordering interface.

Key improvements for version 4.0:

  • The main screen now includes both current location and destination address fields, with upfront distance and estimated time display.
  • The options screen is clearer and more user-friendly, with less important features minimized and key features highlighted. This screen also introduces iTaxi Ticket, a new service offering guaranteed pricing for taxi rides.
  • The in-ride screen now provides detailed information about the taxi, route, and price, plus direct contact with the iTaxi team for emergencies, making rides safer for passengers.

First, I prepared wireframes that were discussed with the entire iTaxi team.

iTaxi version 4.0 wireframes
Wireframes for iTaxi mobile app version 4.0 showing the redesigned interface structure.

Once we agreed on all functionalities, I worked with our designer Marek on the final designs. Here's the result:

iTaxi version 4.0 final interface
iTaxi mobile app version 4.0 final interface with improved UX and new features.

Download the Apps

Download on the App Store Get it on Google Play

Video Case Study

Learn more about the accessibility improvements in iTaxi mobile apps (PL), view the complete case study of iTaxi app for cab drivers (PL), or visit the iTaxi website to read about the iTaxi Ticket service (PL).